Result Summary for Survey:Resizing The Irish Times

Resizing The Irish Times

1. What age group are you in?
	answered question		32
	skipped question		0
		Response Percent	Response Count
15-24		0.0%	0
25-34		0.0%	0
35-44		100.0%	32
45-54		0.0%	0
55-64		0.0%	0
65+		0.0%	0

2. How often do you generally buy a newspaper?
	answered question		32
	skipped question		0
		Response Percent	Response Count
Only on Saturdays		6.3%	2
Only on Sundays		0.0%	0
Every day		28.1%	9
Most days		12.5%	4
A few times a week		21.9%	7
A few times a month		21.9%	7
Less then once a month		6.3%	2
Never		3.1%	1

3. How often do you generally read any newspaper in print?
	answered question		32
	skipped question		0
		Response Percent	Response Count
Only on Saturdays		6.3%	2
Only on Sundays		0.0%	0
Every day		31.3%	10
Most days		9.4%	3
A few times a week		31.3%	10
A few times a month		18.8%	6
Less then once a month		3.1%	1
Never		0.0%	0

4. What of these newspapers do you read?
	answered question		32
	skipped question		0
		Response Percent	Response Count
Evening Herald		18.8%	6
Irish Daily Mail		9.4%	3
Irish Daily Mirror		6.3%	2
Irish Examiner		12.5%	4
Irish Independent		53.1%	17
Metro Herald		18.8%	6
News of the World		9.4%	3
Sunday Business Post		59.4%	19
Sunday Independent		37.5%	12
Sunday Mirror		6.3%	2
Sunday World		9.4%	3
The Irish Times		93.8%	30
The Sun		12.5%	4
The Sunday Times		56.3%	18
None of these		3.1%	1

5. Which of these two terms for newspaper sizes do you prefer?
	answered question		27
	skipped question		5
		Response Percent	Response Count
Tabloid		11.1%	3
Compact		40.7%	11
Neither, I don't mind / it's not important		48.1%	13

6. The Irish Times should be resized to 'tabloid' or 'compact' size, do you:
	answered question		28
	skipped question		4
		Response Percent	Response Count
Strongly Disagree		32.1%	9
Disagree		7.1%	2
Neither agree or disagree		14.3%	4
Agree		32.1%	9
Strongly Agree		14.3%	4

7. Which of these best describes your view as to the timing of a redesign / resizing?
	answered question		28
	skipped question		4
		Response Percent	Response Count
It should have been done a long time ago		25.0%	7
Now is the right time		25.0%	7
With falling sales, it looks like a "desperate measure"		14.3%	4
It is not yet time to change the size		35.7%	10

8. Do you think resizing The Irish Times would have a positive or negative effect on the following?
	answered question						28
	skipped question						4
	Very negative	Negative	No effect	Positive	Very positive	Rating Average	Response Count
How manageable the newspaper is to read	3.6% (1)	3.6% (1)	14.3% (4)	46.4% (13)	32.1% (9)	4.00	28
Quality of articles	10.7% (3)	10.7% (3)	75.0% (21)	0.0% (0)	3.6% (1)	2.75	28
The length of articles	14.3% (4)	35.7% (10)	42.9% (12)	7.1% (2)	0.0% (0)	2.43	28
Mix of articles	3.6% (1)	21.4% (6)	64.3% (18)	10.7% (3)	0.0% (0)	2.82	28
Use of images	14.3% (4)	28.6% (8)	28.6% (8)	25.0% (7)	3.6% (1)	2.75	28
How interesting the newspaper is	10.7% (3)	7.1% (2)	71.4% (20)	7.1% (2)	3.6% (1)	2.86	28
How likely you are to buy the newspaper	14.3% (4)	7.1% (2)	39.3% (11)	28.6% (8)	10.7% (3)	3.14	28

9. What changes to content do you think should happen? For example, do you want more or less of any type of content or section (ie features, comment, sport etc)?
	answered question	25
	skipped question	7
		Response Count
view		25

10. What other design changes would you like to see? Is there anything you currently like or dislike about the design of The Irish Times?
	answered question	25
	skipped question	7
		Response Count
view		25

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