Result Summary for Survey:Resizing The Irish Times

Resizing The Irish Times

1. What age group are you in?
	answered question		165
	skipped question		0
		Response Percent	Response Count
15-24		23.0%	38
25-34		50.3%	83
35-44		19.4%	32
45-54		4.2%	7
55-64		1.8%	3
65+		1.2%	2

2. How often do you generally buy a newspaper?
	answered question		165
	skipped question		0
		Response Percent	Response Count
Only on Saturdays		3.0%	5
Only on Sundays		3.0%	5
Every day		15.8%	26
Most days		13.3%	22
A few times a week		24.2%	40
A few times a month		18.2%	30
Less then once a month		15.8%	26
Never		6.7%	11

3. How often do you generally read any newspaper in print?
	answered question		165
	skipped question		0
		Response Percent	Response Count
Only on Saturdays		2.4%	4
Only on Sundays		2.4%	4
Every day		26.7%	44
Most days		19.4%	32
A few times a week		25.5%	42
A few times a month		14.5%	24
Less then once a month		7.9%	13
Never		1.2%	2

4. What of these newspapers do you read?
	answered question		165
	skipped question		0
		Response Percent	Response Count
Evening Herald		21.8%	36
Irish Daily Mail		12.7%	21
Irish Daily Mirror		9.1%	15
Irish Examiner		17.0%	28
Irish Independent		55.2%	91
Metro Herald		21.2%	35
News of the World		7.9%	13
Sunday Business Post		33.9%	56
Sunday Independent		32.1%	53
Sunday Mirror		5.5%	9
Sunday World		12.1%	20
The Irish Times		83.0%	137
The Sun		11.5%	19
The Sunday Times		47.9%	79
None of these		2.4%	4

5. Which of these two terms for newspaper sizes do you prefer?
	answered question		150
	skipped question		15
		Response Percent	Response Count
Tabloid		17.3%	26
Compact		48.0%	72
Neither, I don't mind / it's not important		34.7%	52

6. The Irish Times should be resized to 'tabloid' or 'compact' size, do you:
	answered question		151
	skipped question		14
		Response Percent	Response Count
Strongly Disagree		17.2%	26
Disagree		13.2%	20
Neither agree or disagree		17.2%	26
Agree		27.8%	42
Strongly Agree		24.5%	37

7. Which of these best describes your view as to the timing of a redesign / resizing?
	answered question		151
	skipped question		14
		Response Percent	Response Count
It should have been done a long time ago		36.4%	55
Now is the right time		20.5%	31
With falling sales, it looks like a "desperate measure"		21.9%	33
It is not yet time to change the size		21.2%	32

8. Do you think resizing The Irish Times would have a positive or negative effect on the following?
	answered question						151
	skipped question						14
	Very negative	Negative	No effect	Positive	Very positive	Rating Average	Response Count
How manageable the newspaper is to read	1.3% (2)	2.0% (3)	11.9% (18)	35.1% (53)	49.7% (75)	4.30	151
Quality of articles	4.0% (6)	18.0% (27)	68.7% (103)	6.0% (9)	3.3% (5)	2.87	150
The length of articles	8.6% (13)	31.1% (47)	46.4% (70)	10.6% (16)	3.3% (5)	2.69	151
Mix of articles	4.7% (7)	17.3% (26)	62.7% (94)	14.7% (22)	0.7% (1)	2.89	150
Use of images	8.7% (13)	35.3% (53)	27.3% (41)	26.7% (40)	2.0% (3)	2.78	150
How interesting the newspaper is	6.0% (9)	7.9% (12)	64.9% (98)	15.9% (24)	5.3% (8)	3.07	151
How likely you are to buy the newspaper	6.6% (10)	11.3% (17)	28.5% (43)	33.1% (50)	20.5% (31)	3.50	151

9. What changes to content do you think should happen? For example, do you want more or less of any type of content or section (ie features, comment, sport etc)?
	answered question	128
	skipped question	37
		Response Count
		128

10. What other design changes would you like to see? Is there anything you currently like or dislike about the design of The Irish Times?
	answered question	128
	skipped question	37
		Response Count
		128

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