Posts Tagged ‘Microsoft’

Microsoft unveils XNA Game Studio

Monday, June 29th, 2009

Microsoft unveils XNA Game Studio
12-06-2007
ENN.ie
by Cian Ginty

Microsoft’s XNA games tools were showcased to Irish developers using Xbox 360, Guitar Hero and Wii controllers at the Irish Microsoft Technologies Conference.

Microsoft was continuing in its attempts to entice game developers with its cross-platform games coding system XNA. A slightly unorthodox XNA presentation showed Guitar Hero and Wii controllers in use with Windows Vista in Dublin late last week.

Held at Cineworld in Dublin city centre, the Irish Microsoft Technologies Conference attracted around 500 developers and IT professionals, according to the organisers. Robert Burke of Microsoft Ireland demonstrated XNA, which is aimed at both amateur and professional developers.

Noting the Xbox 360 Guitar Hero plastic guitar controller was ‘just a controller’ Burke showed the attendees how XNA could be used to adapt controllers to games. Burke’s demonstration was later wound up using a simple self-developed game featuring the Guitar Hero controller and a version of the Irish rugby song ‘Ireland’s Call’ recorded from a recent Croke Park match.

The central feature of XNA allows games studios to develop games for both PC and Xbox 360 without much of the effort traditionally associated with creating games for multiply formats. Xbox 360 controllers that use Bluetooth for wireless, or standard USB ports for wired, can be used on PC games.

At the demonstration Burke also showed a working example of how developers could make the controller of the Wii — made by rival console maker Nintendo — work with Windows games with the addition of just a simple Bluetooth receiver. Although this trick will not work with Xbox 360.

XNA has a low entry barrier for amateur developers; XNA Game Studio Express can be downloaded free from Microsoft’s MSDN website. There is a premium edition and publishing games to Xbox requires a licence.

Responding to some criticisms of XNA and developing for Xbox, Burke said developers cannot tap into the Xbox Live network code or the video camera for the console.

Microsoft in ads deal with Digg.com

Monday, June 29th, 2009

Microsoft in ads deal with Digg.com
26-07-2007
ENN.ie / theregister.co.uk
by Cian Ginty

Microsoft and news sharing site Digg have signed a three-year deal that will see the software giant manage advertising on Digg.com.

The text-based Google advertising that currently appears on Digg is due to be replaced in the coming weeks. Digg says it gets over 17 million unique monthly visitors.

“As the Digg audience continues to grow and diversify, we believe that this initiative with Microsoft, and the resources that it provides, will enable us to focus less on developing an advertising infrastructure and more on developing new and innovative features for the site,” commented Digg CEO Jay Adelson.

The new agreement follows Microsoft obtaining the right to sell and provide advertising for social network Facebook last August. Financial terms were not disclosed on this latest deal.

Federated Media, the current advertising agent for Digg, is to continue to work with the site in collaboration with Microsoft.

“It’s no secret that Digg is the kind of property — like Facebook — that was bound to get the attention of the Big Guys as they continue to play an ever more fascinating game of internet chess. That’s why I’m even more pleased that FM is continuing to work with Digg and with Microsoft to further Digg’s goals,” said John Battelle, Federated Media’s founder, chairman, and CEO.

In other news, Microsoft has also announced that its games advertising division Massive Inc has secured the contract for the display of adverts on some of the top games from publisher EA.

The five games — mostly popular US sports titles — are Madden NFL 08, Nascar 08, NHL 08, skateboarding game ‘Skate’, and Tiger Woods PGA Tour 08. At the time Microsoft bought Massive last year, the Wall Street Journal reported the deal was worth between USD200 million to USD400 million. No financial details of the EA deal have been released.